Every agent gets two websites, an eEdge and eAgentC website. However, each agent actually gets a third website, and that's an agent's KW.com profile page. In an agent's Whitepages profile settings is the option to set a display URL which is much like a Facebook vanity URL or LinkedIn public profile name. Instead of having a long, unmemorable URL, setting a custom display URL means having an easy-to-remember URL pointing to your KW.com agent profile.
Among the many technology tools that Keller Williams agents receive is an eAgentC Microsite. It's a very basic, 4-page, lead-generating website; most of which isn't terribly useful. However, one these pages includes a form for leads to apply for pre-approval. When a lead submits this form, the form is emailed to you, the agent, to submit to a lender of your choice, AND that client becomes a new lead in your eEdge myContacts—this is another lead-capture feature of your KW technology tools.
While the eAgentC Microsite isn't very useful on its own, it can be utilized on your eEdge site by using your Custom Page as a link to this Pre-Approval form. Follow the instructions below to customize your Custom Page to capture leads via your eAgentC Pre-Approval page.
Wes Kennedy is the Technology Coordinator for Keller Williams Realty Elite in Oklahoma City. His job is to train and assist Keller Williams real estate agents in using technology to better help their business.