HDR Home Interior
If you've never head of HDR photography, that's okay. You've likely never seen it, either, and if you have seen it, you likely saw an extreme version of it which you couldn't quite explain what you were seeing. HDR photography is a relatively new phenomenon—it became popular around 2005. HDR photography is a photography technique that, when done correctly, begins at the time the photo (actually, photos) are taken, then finished in post-processing (in other words, after the photos are taken), usually in Adobe Photoshop. It is extremely important to note what I said, that the technique begins when the photos are taken. The point I'm trying to make is that there are many apps for both iPhone, Android, and PC/Mac that will "HDR-ify" your photos, however, this is not true HDR. True HDR is a technique that begins at the camera; it's not simply an effect that is applied to just any photo after it has been taken.
HDR stands for High Dynamic Range, which sounds geeky (and it is) and scary (which it isn't). In short, it is a technique that can create photos that match the ability of the human eye to see extremes of light and dark (i.e., the range part of high dynamic range) at the same time—an ability that cameras actually lack!
Why should real estate agents concern themselves with HDR? There's no doubt that people are visually-inclined. Assuming two listings are practically the same in price and features, the listing with the better photos is likely to get the first consideration. No one wants to see a home that looks like a dark dungeon. With the right tools (or photographer/artist), an HDR photo taken at dusk can make even your least expensive property look like a magical castle. I certainly can't afford a million-dollar home, but I'll often look at agents' listings that use HDR photos just to see how amazing the images can look. Our own office's Wyatt Poindexter uses HDR photos in many of his listings.
Wes Kennedy is the Technology Coordinator for Keller Williams Realty Elite in Oklahoma City. His job is to train and assist Keller Williams real estate agents in using technology to better help their business.