BUILDING YOUR eEDGE WEBSITE
STEP 1 Review and Correct Office Info
Review your information on this page. This information was set when you activated your eEdge account. This is PUBLIC information that will be shown on your About page. Do not use your personal information here. Make sure this information is the office's info.
myKW Home Page ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► General Info
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STEP 2 Enter Profile & Marketing Details
The information in this section will be scattered around your website, but mostly will appear on your About page. Some of the information in the Marketing section will appear on your marketing materials (property flyers, postcards, 8x8 and 33 Touch campaigns, etc.).
myKW Home Page ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► Settings ► Profile Details & Marketing
To edit your Profile & Marketing Details...
- Scroll down to the middle of this page.
- Click the red Edit button.
- Scroll back up and enter your information in the appropriate fields as explained below.
- Scroll and back down and click the red Save button when you are finished.
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STEP 3 Enable New Lead Alerts
This is where you will set up text and email alerts for new leads. A maximum of three types of alerts, in any combination, may be added here. You may add 2 cell phones and 1 email address, or 2 email addresses and 1 cell phone, etc. This is good for team members or spouses who need to be alerted of new leads.
To test this feature, register yourself, a spouse, friend, etc. on your eEdge website, then check your phone and/or email to see if the new lead alert comes through.
To test this feature, register yourself, a spouse, friend, etc. on your eEdge website, then check your phone and/or email to see if the new lead alert comes through.
myKW Home Page ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► Alerts
To add a cell phone number for new lead text alerts...
To add your email address for new leads alerts to come via email...
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STEP 4 Add Oklahoma City MLS to Your Site
The information entered in this page allows your eEdge site to receive MLS listings. If this page only shows KWLS Approved, or DOES NOT show Oklahoma City Approved, then follow the instructions below.
myKW Home Page ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► MLS Administration
To add Oklahoma City MLS listings to your site...
Once your request for MLS approval has been submitted, it will take around 24 hours for Oklahoma City listings to be available/searchable on your eEdge site.
- Click Start MLS Application.
- Select Oklahoma City from the Select the MLS drop-down list.
- Click Save.
- Email me to inform me that you need to be approved for Oklahoma City MLS on your eEdge site.
Once your request for MLS approval has been submitted, it will take around 24 hours for Oklahoma City listings to be available/searchable on your eEdge site.
BONUS TIP! Add the Listing Office ID
The instructions below will allow ALL of the office's listings to be shown on your Home age in the Featured Listing focus box, and on your Featured Listings page. This will make it appear that you always have a listing, however, if you DO have your OWN listing, it will be mixed in with all other office listings, and your own listing will NOT necessarily appear on your Home page (another agent's listing may appear on your Home page instead).
myKW Home Page ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► MLS Administration► Edit Icon
To add all office listings to your Featured Listings...
You must be approved for Oklahoma City MLS listings from STEP 4: Add Oklahoma City MLS to Your Site before this will work! |
TECH TIP
Showing Your Listings vs. the Office's Listings
You may want to ENABLE the Office ID when you DO NOT have a listing, then DISABLE it when you DO have a listing (in order to show your own listing on your Home Page).
TECH TIP
Create Property Flyers for Any Agent's Listing
Enabling the Office Listing ID will also allow you to create property flyers automatically for ANY listing belonging to members of our office. This is great if you are showing an open house for another agent, and want to create a property flyer for their listing.
STEP 5 Show Your Featured Listings
Entering your MLS ID here will allow your own listings to appear in the Featured Listing focus box on your Home page and on the Featured Listings page on your site. You may also add one additional MLS ID for a partner agent. This will show that agent's listings on your site in the Featured Listing focus box, and the Featured Listings page.
myKW Home Page ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► Settings ► Agent MLS ID
To add MLS IDs to feature your or another agent's listings...
Repeat these steps again to add one other agent's MLS ID. Ask permission from the agent, first! |
TECH TIP
Create Property Flyers for Your Partner Agent's Listings
Entering an additional agent's MLS ID here will allow you to create property flyers automatically for any listing belonging to that agent (similar to entering the Listing Office ID, except this shows ONLY your partner agent's listings; not the entire office's). This is great if you are showing an open house for the agent, and want to create a property flyer for the listing. Ask permission from the agent, first!
STEP 6 Enable Expanded Search Criteria
By default, your eEdge site does not have many search criteria available for clients to narrow their search. You will want to enable as many criteria as possible in order to give your clients more search options. The only ones you may not want to enable are areas you are not comfortable with (e.g., commercial, auctions, time shares, etc.).
myKW Home Page ► myMarketing [+] Button ► Manage eEdge Website ► Website Tab ► Listing Search Fields
To enable search criteria...
- Click the check boxes next to the search criteria you want to enable.
- Click the red Save button.
STEP 7 Enable the New Landscape Theme
myKW Home Page ► myMarketing [+] Button ► Manage eEdge Website ► Website Tab ► Consumer Site Theme
Click the red, Activate button under the Landscape theme.
STEP 8 Customize Logo & Banner Images
The Site Banner is the large photo in the middle of your Home page. The Agency Logo appears in the upper-left corner of your website.
myKW Home Page ► myMarketing [+] Button ► Manage eEdge Website ► Website Tab ► Site Images
To change your Site Banner...
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To change your Agency Logo to a generic Keller Williams Realty logo...
To change your Agency Logo to the Keller Williams Realty Elite logo...
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eEdge Website Logo (230px width)
Right-click the logo below, and select Save Image as..., then choose a location on your computer to save the image (your Desktop works well).
Right-click the logo below, and select Save Image as..., then choose a location on your computer to save the image (your Desktop works well).
TECH TIP
Home Page Shortcut
Clicking the logo in the upper-left corner of your public eEdge page will always take you back to your site's Home page.
STEP 9 Upload Your Photos and Logo
The photo you upload to Website Image will appear across your eEdge website. The photo you upload to Marketing Image will appear on your marketing material (property flyers, postcards, 33 Touch and 8x8 marketing campaigns, etc.). These can be different photos of you, or the same photo. The image you upload to Marketing Logo will appear on all of your marketing materials along with your Marketing Image (photo).
myKW Home Page ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► Settings ► Images
To upload/change your Website Image, Marketing Image, and Marketing Logo...
If you receive an error that your image could not be uploaded, review the guidelines for image requirements when you click the red Edit button. The Website Image must be a JPEG file (preferably with 1:1.3 aspect ratio), and can be low resolution since it will only appear on monitors. The Marketing Image, Marketing Logo (and Bulk Mail Permit) should be high-resolution JPEG or PNG files (up to 2800 pixels wide) since these images can appear on printed material. In short, most images will work as long as they are JPEGs under 8 MB and not incredibly high-resolution.
- Click the red Edit button under in each category.
- Click the red Browse button.
- Browse your computer for the image your want to upload.
If you quickly need a Marketing Logo, you can download our office's Keller Williams Realty Elite logo. - Click Open or OK, and your image will upload.
If you receive an error that your image could not be uploaded, review the guidelines for image requirements when you click the red Edit button. The Website Image must be a JPEG file (preferably with 1:1.3 aspect ratio), and can be low resolution since it will only appear on monitors. The Marketing Image, Marketing Logo (and Bulk Mail Permit) should be high-resolution JPEG or PNG files (up to 2800 pixels wide) since these images can appear on printed material. In short, most images will work as long as they are JPEGs under 8 MB and not incredibly high-resolution.
STEP 10 Add Social Media Links
Adding social media links here will add buttons that link to your social media profiles on your About Page.
myKW Home Page ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► Settings ► Social Media
To add social media links to your About Page...
Repeat these steps for each type of social media link that you want to appear on your page. |
TECH TIP
Facebook and LinkedIn Vanity URLS (Usernames)
You will want to edit your Facebook vanity URL and LinkedIn public profile URL for easier-to-remember URLs to those profiles. You can edit your Facebook vanity URL (username) at
facebook.com/username
BONUS TIP! Add Social Media Links to ALL Pages
You can have your email address and the social media links that you added to your About page from above appear in the Additional Info section of your website. The Additional Info section appears on ALL of your pages, therefore, your email address and social media links will appear on ALL of your pages if you add them there.
myKW Home Page ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► Settings ► Additional Information
To make your email address appear at the bottom of of your pages in the Additional Info section...
To make your social media links appear at the bottom of of your pages in the Additional Info section...
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BONUS TIP! Add Social Media Links to Your Email Signature
You can also add the social media links from your About Page to your email signature in Google, Yahoo!, Outlook, etc. Repeat the steps from above to copy your social media links, then paste them into the email signature section of whatever email account you use.
To make your social media links appear in your email signature...
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STEP 11 Customize Page Titles & Descriptions
Page titles count towards a small portion of Google SEO, so they should be carefully worded. Page descriptions DO NOT count towards Google SEO, but they do appear in search results, and clients will see them, so they DO matter. Below, you will find recommended page titles and descriptions that you can copy and paste into your page. Your more than welcome to change the wording of these (and you probably should), but consider the following guidelines...
myKW Home Page ► myMarketing [+] Button ► Manage eEdge Website ► Website Tab ► Titles & Descriptions
- Pages titles count toward your Google SEO. Use phrases that people would actually search for. For example, your Find a Home page (where clients search for homes), should include something like Search for Homes in OKC or Oklahoma Homes for Sale.
- Put the most important phrase that describes the page first. If you're editing the page title for your About Us page, make sure About YOUR NAME appears first, then you can add additional info after it.
- Keep page titles (and descriptions, to a lesser degree) short. Page titles should only be about 10 to 15 words. Page descriptions can (and should) be longer, but not too long. Google cuts off the page titles after about 8 to 10 words. It cuts off page descriptions after 2 lines (or about 2, brief sentences). This coincides with the previous guidline: put your most important info first (before Google cuts it off).
- Additional, less important info should come last, and should be repeated throughout your pages titles. For example, you may want to put Oklahoma City Homes & Real Estate in each of your page titles for extra Google SEO, but put this second, after the more descriptive phrase for that page. Finally, you may want to repeat Keller Williams Realty Elite in your page titles, but this is least important, so it should come last.
- Put your contact information in EVERY ONE of your page descriptions. Briefly describe the purpose of the page in the first sentence, then immediately follow that sentence with your phone number and email address (and hope that Google doesn't cut it off). This will show in the Google search results before a clients even clicks the link to you page!
- Don't spam page descriptions. Your page description should describe your page. Don't fill it with a mishmash of keywords in hopes of scoring extra Google SEO. It won't work, and it will make you look spammy.
The following are recommended pages titles and descriptions for your site, and explanations of each page. The examples below are formatted to help you understand how your search results will appear in Google. In Google search results, pages titles will appear as blue underlined links to your site, and page descriptions will appear under them as regularly-formatted text.
To customize your Page Titles & Descriptions with the SEO-optimized recommendations below...
- Copy the blue underlined text into each page's corresponding Page Title field.
- Copy the regularly formatted text below the page title into the Description field for the corresponding page.
- Change YOUR NAME, YOUR EMAIL, and YOUR PHONE NUMBER accordingly.
About Us Page
This page is the About tab at the top of your site. It includes your Profile Details (contact info), General Info (office location), Experience, Recommendations, Tag Line, Awards & Certifications, and Notes (affiliations, comments, etc.) in that order.
About YOUR NAME, Realtor | Oklahoma City Homes & Real Estate | Keller Williams Realty Elite
YOUR NAME is a Realtor with Keller Williams Realty Elite in Oklahoma City. Call me at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
About YOUR NAME, Realtor | Oklahoma City Homes & Real Estate | Keller Williams Realty Elite
YOUR NAME is a Realtor with Keller Williams Realty Elite in Oklahoma City. Call me at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
Find a Home Page
This page is the Buy tab at the top of your site. This is the MOST IMPORTANT page of your eEdge website. It's the page where your clients can go to search the MLS, save listings and searches, and set up listing alerts. It's the reason clients want to use your site.
Search Homes for Sale in Oklahoma City | YOUR NAME, Realtor | Keller Williams Realty Elite
Search the Oklahoma City MLS for homes for sale. Call me at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
Search Homes for Sale in Oklahoma City | YOUR NAME, Realtor | Keller Williams Realty Elite
Search the Oklahoma City MLS for homes for sale. Call me at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
TECH TIP
Using Subdomains Creatively
If you have your own domain name, create a subdomain (such as search), and forward it to this page (e.g., search.yourdomainname.com would forward visitors directly to your eEdge search page at yourname.kwrealty.com/search).
Home Page
This is Main page of your website—the first page most people are likely to see. It includes a small search box for searching the MLS, your photo and contact info, and any listings (or office listings, or shared listings) that you might have in the Featured Listing focus box.
Oklahoma City Homes & Real Estate | YOUR NAME, Realtor | Keller Williams Realty Elite
Find your next home, or sell your current one with YOUR NAME. Call me at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
Oklahoma City Homes & Real Estate | YOUR NAME, Realtor | Keller Williams Realty Elite
Find your next home, or sell your current one with YOUR NAME. Call me at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
TECH TIP
Home Page Shortcut
Although this page does not appear as a tab at the top of your page, you can always return to this page by clicking the logo you have set at the top-left corner of the site.
Local Page
This is the Local tab at the top of your site. It consolidates all of the communities you set up onto a single map, and it can be customized to show links to schools and other local information. You can customize this page to show useful links to other sites (neighborhood associations, plumbers, other businesses, etc.). If you have Market Leader Pro, this page is replaced by the Market Insider page.
Oklahoma City Neighborhoods & Schools | YOUR NAME, Realtor | Keller Williams Realty Elite
Learn more about living in Oklahoma City. Call me today at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
Oklahoma City Neighborhoods & Schools | YOUR NAME, Realtor | Keller Williams Realty Elite
Learn more about living in Oklahoma City. Call me today at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
TECH TIP
Monetize Your Website
If you can prove to local businesses that your website attracts a lot of web traffic, you can monetize this page by selling ad space for local companies on it. With enough sponsors, upgrading to Market Leader Pro would pay for itself. (You can do the same with your Custom Page as well.)
My Tools Page
This is the page where your clients will manage their account, saved searches, and listing alerts. It is your client's "backend". This is a fairly unimportant page on your site, and does not appear as a tab at the top of your site. Chances are it, will no show up in Google searches. However, go ahead and change the title and description to what is given here.
Your Listing Alerts and Saved Homes in Oklahoma City | YOUR NAME, Realtor | Keller Williams Realty Elite
Manage your listing alerts, saved homes, profile information, and settings here. Call me today at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
Your Listing Alerts and Saved Homes in Oklahoma City | YOUR NAME, Realtor | Keller Williams Realty Elite
Manage your listing alerts, saved homes, profile information, and settings here. Call me today at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
Registration Page
This page is what clients will see if they choose to register. It has the least important title and description to modify, as it will likely never show up in Google search results. It does not appear as a tab at the top of your site. Simply change its title and description with what is given here.
Register to Search for Oklahoma City Homes for Sale | YOUR NAME, Realtor | Keller Williams Realty Elite
Register here to search for homes in Oklahoma City, set up listing alerts, and save homes. Call me today at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
Register to Search for Oklahoma City Homes for Sale | YOUR NAME, Realtor | Keller Williams Realty Elite
Register here to search for homes in Oklahoma City, set up listing alerts, and save homes. Call me today at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
Sell a Home Page
This is the Sell tab at the top of your site. This page is where sellers can go to enter their home's information to receive a custom home evaluation from you. When a client requests this evaluation, they are registered on your site, and become a lead in your eEdge myContacts. This page is very important for seller lead capture.
Find Your Home's Value | YOUR NAME, Realtor | Keller Williams Realty Elite
Find the value of your home, and learn how I can get you the best price possible. Call me at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
Find Your Home's Value | YOUR NAME, Realtor | Keller Williams Realty Elite
Find the value of your home, and learn how I can get you the best price possible. Call me at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
BONUS TIP! Add This Month in Real Estate Video to Your Site
You can show the This Month in Real Estate video on your Home Page. You only have to put in the HTML code provided here once. After that, the video will update automatically every month!
myKW Home Page ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► Website ► Main Text
To add the This Month in Real Estate video to your Home Page...
- Open the file below at the link below.
This Month in Real Estate Video HTML for MAIN/HOME Page.rtf - Copy ALL of the text in the file. Do not modify it.
- Click the blue HTML button in the Main Text content editor.
- Paste the code before any existing HTML code in the page.
- Click the Update button.
A yellow box should appear in the Main Text content box. - Click the red Save button.
STEP 12 Add Recommendations
Recommendations are customer testimonials about you that can be added from your public eEdge website. Your clients can click the Recommend button on your About page to fill out a form with their opinion of you. You will want to ask your clients to visit this page after a transaction so they can leave a testimonial that influences future business for you.
To add recommendations, navigate to...
Your Public eEdge Website ► About Tab ► Recommend
Should a client (or even a stranger) leave a poor recommendation or offensive speech, any recommendation can be removed through the administrative side of your eEdge website.
To delete recommendations, navigate to...
myKW Home Page ► myMarketing [+] Button ► Manage eEdge Website ► Website Tab ► Recommendations.