KW ELITE & OREC MARKETING REQUIREMENTS
Page Updated July 19th, 2019
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All Keller Williams Realty Elite agents are required by OREC, KW Elite, and KWRI to abide by the marketing requirements listed on this page. The intent of the guidelines presented here is that ALL of an agent’s marketing should make it clear that they are an agent with Keller Williams Realty Elite, and WHERE KW Elite can be contacted/found in case there is an issue with the agent's marketing.
Any marketing items or platforms (some limited examples listed below) where your name appears or owned by you, MUST comply with the guidelines listed on this page. |
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Where Do I Need to Be Compliant? |
ACKNOWLEDGEMENT, FINES, AND KW ELITE’S RIGHTS & RESPONSIBILITIES
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Where Do I Need to Be Compliant?
RULE OF THUMB
Anywhere YOUR NAME is marketing real estate, KW ELITE'S NAME & INFO needs to be there with you.
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EXAMPLES
PRINT MARKETING
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TANGIBLE MARKETING ITEMS
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ONLINE MARKETING
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SOCIAL MEDIA MARKETING Only if used for marketing your real estate business...
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Required Information for Marketing Compliance
REQUIRED BROKERAGE INFO |
MINIMUM REQUIRED INFO |
MORE INFO
READY-TO-USE BROKERAGE INFORMATION EXAMPLES
You can use these images below to satisfy most marketing compliance guidelines. Drag any image below to your computer's Desktop to download.
- OFFICE ADDRESS & OFFICE PHONE NUMBER should be as tall as the Keller Williams Realty line in the logo.
- FRANCHISE DISCLAIMER should be no less than 1/2 the height of the the Keller Williams Realty line in the logo.
- ALL 4 PIECES OF REQUIRED INFO should appear in reasonable proximity to each other (examples shown below).
- REQUIRED INFO should be in reasonable proximity to agent’s information (directly below or same side, if possible).
- REQUIRED INFO TEXT should be large enough to be read from a reasonable distance (signage) or be similar in size to other surrounding text.
- COLORS in the required info should not blend in with the background (e.g., no red KW logo on red background).
READY-TO-USE BROKERAGE INFORMATION EXAMPLES
You can use these images below to satisfy most marketing compliance guidelines. Drag any image below to your computer's Desktop to download.
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Print Logo Sizing & 30% Red Rule
RULE OF THUMB
TALL MEDIA: KW Elite logo about 10% the height of entire media.
WIDE MEDIA: KW Elite logo about 30% the width of entire media.
PRINT LOGO SIZING & 30% RED RULE EXAMPLES
30% RED RULE
KWRI requires yard signs to include a minimum of 30% coverage of official KW Red (Pantone 200) color.
SIZING TIP
You can place a 10x10 grid over the area of your design, then count the number of squares to check for logo width/height and KW Red coverage. Or stack the KW Elite logo 10 times vertically or about 3 to 4 times horizontally across the design to check for logo sizing.
MORE INFO
- TALL MEDIA: The modern KW Elite logo should be about 10% the height of the design (able to be stacked about 10 times vertically across the height of the design).
- WIDE MEDIA: The modern KW Elite logo should be about 1/4th to 1/3rd (about 30%) the width of the design (able to be placed about 3 to 4 times horizontally across the width of the design).
- BROKERAGE INFORMATION LOCATION: Brokerage logo or name, office address, office phone number, and franchise disclaimer should be in close proximity to each other.
- OFFICE ADDRESS & PHONE NUMBER SIZE: The office address & phone number should be as tall as the Keller Williams Realty line in the logo.
- FRANCHISE DISCLAIMER SIZE: The franchise disclaimer text can be smaller than the other required brokerage information, but should be no less than 1/2 the height of the the Keller Williams Realty line in the logo, and must be large enough to remain legible.
- EXCEPTIONALLY TALL, WIDE, OR ODDLY-SHAPED MEDIA (banners, pens, car wraps, etc.): Due to the wide variety of print media & tangible item sizes & shapes, these guidelines may need to be reasonably adjusted for marketing pieces that are exceptionally tall, wide, or oddly-shaped.
- ALWAYS send a proof to the staff (Tech Coordinator or Marketing Coordinator) for review if you are unsure about your design.
Online Logo Sizing & Styles
- MINIMUM ONLINE LOGO SIZE (websites, social media, etc.) is 200 pixels wide (or 100 pixels wide for Classic Stacked logo).
- ACCEPTABLE KW ELITE LOGO STYLES are Modern, Classic Linear, and Classic Stacked.
- ACCEPTABLE COLOR VARIATIONS can be found HERE (Modern) and HERE (Classic).
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KW ELITE MODERN LOGO
at 200 pixel width |
KW ELITE CLASSIC LINEAR
at 200 pixel width |
KW ELITE CLASSIC STACKED
at 100 pixel width |
Websites
The requirements below are for any agent-owned or agent-managed websites DIRECTLY associated with your real estate business, such as...
REQUIRED IN THE HEADER OF EVERY PAGE
REQUIRED IN THE FOOTER OF EVERY PAGE
MORE INFO
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WEBSITE COMPLIANCE EXAMPLE
Click to Zoom
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Domain Names & Email Addresses
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DOMAIN NAMES
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EMAIL ADDRESSES
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MORE INFO
- For possible exemptions or clarifications to KWRI's domain name policy, contact legal@kw.com.
- .realtor Domain names are purchasable here: www.get.realtor.
- The REALTOR® trademark online usage policy is explained here: www.nar.realtor/letterlw.nsf/pages/internetuse
- This article from Zillow, Be Careful with Your Domain Name, explains more.
Personal Facebook Profiles
If you use your PERSONAL Facebook page for ANY real estate marketing or promotion of your real estate business (closings, open houses, sharing real estate-related articles, etc.), your profile must meet the following two requirements...
COMPLIANCE REQUIREMENTS
MORE INFO
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PERSONAL FACEBOOK PROFILE EXAMPLE
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Facebook Business Pages
The following are required on Facebook BUSINESS Pages...
MORE INFO
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FACEBOOK BUSINESS PAGE EXAMPLE
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All Other Social Media (Twitter, LinkedIn, Instagram, Snapchat, etc.)
For any other social media platforms where you market real estate, the following are required. Due to the the wide number of differences in social media profiles, the following requirements should be included TO THE FULLEST EXTENT POSSIBLE that the profile allows (e.g., inserting the OFFICE ADDRESS and OFFICE PHONE NUMBER in a profile's About or Description field if it does not provide an Address or Work Phone Number field).
- KW ELITE LOGO in Cover Photo at minimum 200 px width.
- OFFICE ADDRESS in the Address/About/Description section.
- Affiliated with Keller Williams Realty Elite, (405) 948-7500 phrase in your About/Description section.
- Use YOUR OWN phone number in any personal or cell phone number fields. You should include the OFFICE PHONE NUMBER in any Office or Work number fields, if possible.
- You should NOT include any references to Keller Williams or KW Elite in your profile's name or URL.
Contests & Give-Aways, etc.
Agents may NEVER hold ANY KIND of contest, raffle, drawing, give-away, etc. to the general public, either online or in person, as this violates Oklahoma state law.
Summary & Acknowledgement of Marketing Policies
- It is impossible to account for every potential marketing piece or social media outlet. The policies above are imperfect, and serve as CAUTIOUS GUIDELINES.
- Agents should NEVER stray from these guidelines on their own. Any time a Keller Williams Realty Elite agent feels an exception should be made to the guidelines above, they MUST present it to a member of the KW Elite leadership for approval. Thoughtful consideration will be given to all requests.
- In short, the intent of the guidelines presented here is that all of an agent’s marketing should make it clear that they are an agent with Keller Williams Realty Elite, and WHERE KW Elite can be contacted/found in case there is an issue with the agent's marketing.
