KW ELITE & OREC MARKETING REQUIREMENTS

All Keller Williams Realty Elite agents are required by OREC, KW Elite, and KWRI to abide by the marketing requirements listed on this page. The intent of the guidelines presented here is that ALL of an agent’s marketing should make it clear that they are an agent with Keller Williams Realty Elite, and WHERE KW Elite can be contacted/found in case there is an issue with the agent's marketing.

Any marketing items or platforms (some limited examples listed below) where your name appears or owned by you, MUST comply with the guidelines listed on this page.

​PRINT MARKETING
  • yard signs
  • business cards
  • banners
  • flyers
  • postcards
  • restaurant tabletop ads, etc.

​TANGIBLE MARKETING ITEMS
  • pens
  • magnets
  • calendars
  • items of value
  • closing gifts
  • kitchen knives
  • cutting boards, etc.

​ONLINE MARKETING
  • eEdge/Market Leader websites
  • KW/Placester Websites
  • eAgentC/WolfNet websites
  • custom 3rd-party websites​
  • “Find Your Home’s Value” lead capture forms, etc.

​SOCIAL MEDIA MARKETING
Only if used for marketing your real estate business...
  • personal Facebook profiles
  • Facebook Business Pages
  • Twitter profiles
  • LinkedIn
  • YouTube, etc.

​ACKNOWLEDGEMENT, FINES, AND KW ELITE’S RIGHTS & RESPONSIBILITIES
  • This page satisfies OREC's required duty of the brokerage to notify & train agents on marketing requirements.
  • Agents are required to register ALL of their online & social media marketing outlets with the office (in a form linked on this page).
  • Agents must notify the office of any new online or social media outlets for review of marketing compliance.
  • It is each agent’s own responsibility to be compliant with the guidelines on this page. The KW Elite Leadship Team does not review marketing materials or online platforms submitted through this page UNLESS the agent specifically requests a review via email along with design proofs or URLs of the marketing item/platform sent to a member of the KW Elite Leadership Team.
  • The KW Elite Leadership Team reserves the right to disable ANY non-compliant KWRI-provided technologies (eEdge websites, KW websites, eAgentC websites, KW Whitepages profiles, etc.) Your myKW account may be accessed (and your password changed in order to access your account) by the KW Elite Leadership Team in order to disable any KW technologies not compliant with OREC regulations.
  • Failure to make any of your marketing materials OREC-compliant (printed, online, social, or otherwise) will result in release of your license from the office.
  • Agents may be required to pay ANY & ALL fines incurred by themselves, the brokerage, AND the broker due to failure to comply with these requirements.

Brokerage Information Requirements

RULE OF THUMB: Anywhere YOUR NAME is marketing real estate, OUR NAME & INFO needs to be there, too.
When size permits on the marketing piece, ALL of the following information should be included...
  1. ​BROKERAGE NAME or KW ELITE LOGO
  2. OFFICE ADDRESS
  3. OFFICE PHONE NUMBER
  4. FRANCHISE DISCLAIMER​
If space is an issue on the marketing piece, the MINIMUM information to include is the following...
  1. ​BROKERAGE NAME​ or KW ELITE LOGO
  2. OFFICE PHONE NUMBER
  • The OFFICE ADDRESS and OFFICE PHONE NUMBER should be as tall as the Keller Williams Realty line in the logo.
  • The FRANCHISE DISCLAIMER text can be smaller, but should be no less than 1/2 the height of the the Keller Williams Realty line in the logo, and must be large enough to remain legible.
  • All elements of brokerage information should appear in reasonable proximity to each other (examples shown below).
  • Brokerage information should be large enough to be read from a reasonable distance and text colors should not blend in with background.
  • Brokerage information should be in reasonable proximity to agent’s information (same side of printed marketing materials, if space allows).
  • ​An agent’s information/branding/logo may appear larger than KW Elite’s brokerage information, as long as KW Elite's brokerage information is legible from the same distance as the agent’s, reasonably proximate to the agent’s branding, and of legible size in relation to the agent’s branding.

BROKERAGE INFORMATION EXAMPLES
Click to zoom. Right-click, or drag to your computer to download.

Online Logo Sizing & Styles

  • The MINIMUM size for logos used online (websites, social media, etc.) is 200 pixels wide (100 pixels wide for Classic Stacked logo)
  • The 3 acceptable KW Elite logo styles are: Modern, Classic Linear, and Classic Stacked
  • Acceptable color variations can be found HERE (Modern) and HERE (Classic).

ONLINE LOGO SIZING EXAMPLES
KW Elite Modern Logo
at 200 pixel width
KW Elite Classic Linear Logo
at 200 pixel width
KW Elite Classic Stacked Logo
at 100 pixel width

Print Logo Sizing & 30% KW Red Rule

Due to the wide variety of print media & tangible item sizes & shapes, the guidelines below may need to be reasonably adjusted for marketing pieces that are exceptionally tall, wide, or oddly-shaped. For these pieces, agents are HIGHLY encouraged to review designs with the staff.
​
  • On TALL print media, the modern KW Elite logo should be about 10% the height of the design (or able to be stacked about 10 times across the height of the design).
  • On WIDE print media, the modern KW Elite logo should be about 1/4th to 1/3rd the width of the design (or able to be placed about 3 times across the width of the design).
  • BROKERAGE INFORMATION (address, phone number, and franchise disclaimer) should be in close proximity to the KW Elite logo.
  • OFFICE PHONE NUMBER (and OFFICE ADDRESS, if included) should be as tall as the Keller Williams Realty line in the logo.
  • FRANCHISE DISCLAIMER text can be smaller, but should be no less than 1/2 the height of the the Keller Williams Realty line in the logo, and must be large enough to remain legible.
  • 30% KW RED RULE: KWRI requires yard signs to include a minimum of 30% official KW Red (Pantone 200) coverage.
PRINT MEDIA LOGO EXAMPLE
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DESIGN TIP: Your designer can place a 10x10 grid over the area of your design, then count the number of squares to check for logo width/height and KW Red coverage.

Websites

The following is required for ANY website DIRECTLY tied to a KW Elite agent’s real estate business: eEdge, KW/Placester, eAgentC, and/or custom-designed websites...

In the HEADER (TOP) of EVERY page...
  1. KW ELITE LOGO minimum 200px width

In the FOOTER (BOTTOM) of EVERY page...
  1. BROKERAGE NAME
  2. OFFICE ADDRESS
  3. OFFICE PHONE NUMBER
  4. FRANCHISE DISCLAIMER
​​​​
  • NOTE: The "30% KW Red Rule" DOES NOT apply to websites or other marketing material. It only applies to yard signs. Your branding, logo, or website theme may be any color you choose.
  • Your logo, contact information, and colors/branding can appear anywhere else on your website at any size as long as it does not replace or make smaller the information required above.
  • For websites INDIRECTLY tied to a real estate agent’s business (such as a builder’s, vendor’s, or other business partner's website, the agent need only include standard brokerage information (see the Brokerage Information Requirements section) in proximity to the agent's contact information on the website.
WEBSITE REQUIREMENTS EXAMPLE
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NEW! Domain Names & Email Addresses

Agents are HIGHLY encouraged to purchase their own domain name (Hover is recommended) to forward to their real estate website and/or create their own custom-branded email addresses (Google's GSuite is recommended for custom email hosting).

Claiming your domain name with your first & last name (in addition to your OREC-registered marketing name) is highly recommended. If your desired domain name is already claimed, try adding "okc", "homes", or "realestate" to the end of your name, for example: weskennedyokc.com, weskennedyhomes.com, weskennedyrealestate.com.
The following are KWRI's and NAR's policies regarding use of their trademarked names in domain name & email address usage...
  • Per KWRI, agents MAY NOT purchase or create their own domain names OR email addresses that contain the trademarked terms "kw" or "kellerwilliams". An agent's domain name or email address should only contain "kw" by way of using a KWRI-provided @kw.com email address or KWRI-provided eEdge (xxxxx.kwrealty.com) or Placester (xxxxx.kw.com) website. For exemptions to this policy, contact legal@kw.com.
  • The National Associate of REALTORS® (NAR) DOES allow agents to purchase or create their own domain names containing the trademarked term "realtor" or the .realtor TLD extension purchasable here: www.get.realtor. This REALTOR® trademark online usage policy is explained here: www.nar.realtor/letterlw.nsf/pages/internetuse

This article from Zillow, Be Careful with Your Domain Name, explains more.

Personal Facebook Profiles

If you use your PERSONAL Facebook page for ANY real estate marketing, you must include the following in your personal Facebook profile...

  1. KW ELITE LOGO in Cover Photo (header image) of profile at minimum 200 pixel width.
  2. Keller Williams Realty Elite, OKC (or Yukon) FACEBOOK BUSINESS PAGE linked under the About ▶︎ Work & Education section of your profile. A link to the generic Keller Williams Realty International or another KW Elite brokerage page is NOT acceptable.
​
  • There’s no need to change your profile name. You should not include any references to Keller Williams or KW Elite in your profile name.
  • You should NOT use a KW Elite logo as your profile photo (the square photo). The logo only needs to be in your cover photo.
  • It’s NOT recommended that you use a KW Elite logo as your ENTIRE cover photo. It only needs to be minimum 200 pixels wide.
  • Ready-to-use KW Elite Facebook cover photos can be found HERE.
PERSONAL FACEBOOK PROFILE EXAMPLE
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Facebook Business Pages

The following are required on Facebook BUSINESS Pages...

  1. KW ELITE LOGO in Cover Photo at minimum 200 px width.
  2. OFFICE ADDRESS in the Address field.
  3. Affiliated with Keller Williams Realty Elite, (405) 948-7500
    phrase in your About section.
 
  • Use your own phone number in the Phone Number field. The OFFICE PHONE NUMBER only needs to appear in the affiliation phrase in your About section.
  • You should NOT include any references to Keller Williams or KW Elite in your Facebook Business Page’s name or URL. Facebook does not let you change your page’s name or URL after a certain number of likes. If you were ever to leave KW Elite, you would not be able to change your Business Page’s name, and would have to create a new page.
  • You should NOT use a KW Elite logo as your profile photo (the square photo). The logo only needs to be in your cover photo.
  • It’s NOT recommended that you use a KW Elite logo as your ENTIRE cover photo. It only needs to be minimum 200 pixels wide.
  • Ready-to-use KW Elite Facebook cover photos can be found HERE.
FACEBOOK BUSINESS PAGE EXAMPLE
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All Other Social Media (Twitter, LinkedIn, Instagram, Snapchat, etc.)

For any other social media platforms where you market real estate, the following are required. Due to the the wide number of differences in social media profiles, the following requirements should be included TO THE FULLEST EXTENT POSSIBLE that the profile allows (e.g., inserting the OFFICE ADDRESS and OFFICE PHONE NUMBER in a profile's About or Description field if it does not provide an Address or Work Phone Number field).

  1. KW ELITE LOGO in Cover Photo at minimum 200 px width.
  2. OFFICE ADDRESS in the Address/About/Description section.
  3. Affiliated with Keller Williams Realty Elite, (405) 948-7500 phrase in your About/Description section.
 
  • Use YOUR OWN phone number in any personal or cell phone number fields. You should include the OFFICE PHONE NUMBER in any Office or Work number fields, if possible.
  • You should NOT include any references to Keller Williams or KW Elite in your profile's name or URL.

Contests & Give-Aways, etc.

Agents may NEVER hold ANY KIND of contest, raffle, drawing, give-away, etc. to the general public, either online or in person, as this violates Oklahoma state law.

Summary & Acknowledgement of Marketing Policies

  • It is impossible to account for every potential marketing piece or social media outlet. The policies above are imperfect, and serve as CAUTIOUS GUIDELINES.
  • Agents should NEVER stray from these guidelines on their own. Any time a Keller Williams Realty Elite agent feels an exception should be made to the guidelines above, they MUST present it to a member of the KW Elite leadership for approval. Thoughtful consideration will be given to all requests.
  • In short, the intent of the guidelines presented here is that all of an agent’s marketing should make it clear that they are an agent with Keller Williams Realty Elite, and WHERE KW Elite can be contacted/found in case there is an issue with the agent's marketing.
ACKNOWLEDGEMENT & REGISTRY